Updated October 14, 2026
Best AI tools for real estate lead follow up
If real estate lead follow up is taking hours each week, this stack of 4 tools can take most of it off your plate. Prices are starting prices from each tool's site, checked October 14, 2026.
Estimated monthly cost: $32.00/mo plus 2 tool(s) marked check site
| Tool | What it does here | Starting price | Setup time | Difficulty |
|---|---|---|---|---|
| Follow Up Boss | Pulls in portal leads and starts follow up right away. | check site Price not verified yet. See the official site. | 1 hr | Medium |
| Grok Bot | Watches new leads in Follow Up Boss and your inbox, drafts first replies, and runs daily routines like expired listing scans. | check site No standalone price found. Included with eligible paid plans with weekly usage. Check the official site for current plans. | 1 hr | Medium |
| Calendly | Lets buyers book showings on their own. | $12/seat/mo Standard, billed monthly. $10 billed yearly. Free plan with one event type. | 15 min | Easy |
| ChatGPT | Writes listing descriptions and text replies. | $20/mo Plus plan. Free plan available. | 5 min | Easy |
| Claude | Writes first replies and listing copy that sound like you. | $20/mo Pro, billed monthly. $17/mo billed yearly. Free plan available. | 15 min | Easy |
| Google Gemini | Drafts replies in Gmail and books showings on Google Calendar. | $19.99/mo Google AI Pro. Free plan available. | 15 min | Easy |
How to set it up
- Connect your lead sources to Follow Up Boss.
- Turn on an action plan for new leads.
- Add your Calendly link to every first reply.
- Set up a Grok Bot with our free templates to draft first replies and run daily lead routines. Review every client message before it goes out.
Pick your AI assistant
Any of these can be the AI part of this stack. Pick the one that fits the apps you already use. ChatGPT is here as a baseline for comparison.
Claude
How it handles real estate leads: Writes first replies and listing copy that sound like you.
Plan: Claude Pro, $20/mo. $20 billed monthly or $17/mo billed yearly. Free plan available. Max from $100/mo. Team plan for 2 to 150 people. Last checked 2026-10-14. Official pricing
Strengths: Strong, natural writing. Handles long files well. Connectors and Claude in Chrome on paid plans.
Limits: Usage limits reset every few hours. Acts on other apps only through connectors or Chrome, so set those up first.
Best add-ons for this task: Zapier MCP, Follow Up Boss
Google Gemini
How it handles real estate leads: Drafts replies in Gmail and books showings on Google Calendar.
Plan: Google AI Pro, $19.99/mo. Google AI Pro. Google AI Plus from $4.99/mo and Ultra from $99.99/mo. Free tier available. Gemini in Google Workspace business plans: check site. Last checked 2026-10-14. Official pricing
Strengths: Built into Google apps you may already use. Large file and context limits. Includes 5 TB of storage.
Limits: Works best inside Google. Fewer links to outside apps like CRMs without an automation tool.
Best add-ons for this task: Google Workspace, Calendly
Grok Bot
How it handles real estate leads: Watches Follow Up Boss and Zillow lead emails and drafts first replies within minutes, plus daily expired and FSBO scans.
Plan: Eligible paid plan, check site. No standalone price found on the official site. Included with eligible paid plans with weekly usage. Check the official site. Last checked 2026-10-14. Official pricing
Strengths: Each bot has its own cloud computer and browser, so it can work in your real tools and keep going while your laptop is closed. Routines run on a schedule.
Limits: Price depends on your plan, so check the site. Some sites block automation or need you to log in. Review anything it drafts before it goes to customers.
Best add-ons for this task: Grok Bot routines, Follow Up Boss
ChatGPT (baseline)
How it handles real estate leads: Writes listing descriptions and text replies.
Plan: ChatGPT Plus, $20/mo. Plus plan. Go plan and a Free plan also available. Shown here as a comparison baseline. Last checked 2026-10-14. Official pricing
Strengths: Familiar, fast, good at drafts and images. Scheduled tasks on paid plans.
Limits: Needs Zapier or similar to act inside most business apps. Check that drafts sound like you.
Best add-ons for this task: Zapier, Follow Up Boss
Side by side
| Assistant | Setup difficulty | Best for | Works with | |
|---|---|---|---|---|
| Claude | Claude Pro: $20/mo | Easy | Careful writing, long documents, and replies that sound like you | Zapier MCP, Follow Up Boss |
| Google Gemini | Google AI Pro: $19.99/mo | Easy | Owners who already run on Gmail, Docs, Sheets and Calendar | Google Workspace, Calendly |
| Grok Bot | Eligible paid plan: check site | Medium | Recurring work across email, CRMs and websites that you want done on a schedule | Grok Bot routines, Follow Up Boss |
| ChatGPT | ChatGPT Plus: $20/mo | Easy | A general all-rounder, and the one most people already know | Zapier, Follow Up Boss |
Prices last checked 2026-10-14. "check site" means we could not confirm the price on the official site.
Want the full setup guide?
Step by step screenshots, copy and paste templates, and the exact settings we use. $19 to $29, one time.
Get the full setup guidePlaceholder checkout link.
Free Grok Bot templates
Copy and paste setup prompts and routines. See the Grok Bot templates.
Prices change. "check site" means we could not confirm the current price, so please check the official site. Some links are affiliate links.